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Your PrivacyEffective from 30 March 2026

Privacy Policy

How EPICENHANCE SERVICES & PRODUCTION PRIVATE LIMITED (operating as MyShaadiStore) collects, uses, stores, and protects your personal information when you use www.myshaadistore.com.

By using MyShaadiStore, you agree to the practices described in this policy.

1. Information we collect

1.1 Information you give us directly

  • Full name and partner's name
  • Mobile phone number — used for communication, WhatsApp, and order updates
  • Email address — used for booking confirmations, login, receipts, and notifications
  • Wedding event date, city, and venue details
  • Guest count and service preferences
  • Payment information — we do not store card details. All payment data is handled by Razorpay (PCI-DSS compliant).
  • Address — for product deliveries only
  • Communications — messages sent to us via WhatsApp or email

1.2 Information collected automatically

  • Device type, operating system, and browser type
  • IP address and approximate location (city level only)
  • Pages visited, time spent on pages, and links clicked
  • Referring website or source that brought you to MyShaadiStore
  • Cookies and similar tracking technologies — see Section 6

1.3 Information from third parties

  • If you log in using Google OAuth — your name and email as shared by Google
  • Payment status information shared by Razorpay after transaction completion

2. How we use your information

We use the information we collect for the following purposes:

PurposeWhat data is used
Creating and managing your accountPhone number, name, email
Processing your service and product ordersName, phone, event details, address, payment status
Sending order confirmations and receiptsEmail address, WhatsApp number
Assigning vendors to your orderEvent date, city, service requirements, guest count
Sending balance payment remindersEmail and WhatsApp number, outstanding amount
Processing refunds and store creditPayment method details, order history
Responding to WhatsApp and email support queriesCommunication content, order details
Improving the platform — analytics and testingAnonymised usage data, device info
Sending marketing messages — with your consent onlyEmail and WhatsApp number
Complying with legal obligationsAny information required by law

We do not sell your data

MyShaadiStore never sells, rents, or trades your personal information to third-party marketing companies or data brokers. Your data is used only to provide you with our wedding services.

3. Sharing your information

We share your information only in the following limited circumstances:

3.1 With our vendor network

When a vendor is assigned to your order, we share the following with them — and only what is necessary:

  • Your first name only (not full name) — shared at time of order assignment
  • Event date and venue area (not full address) — shared at time of assignment
  • Full venue address and contact number — shared only 24 hours before your event date
  • Special requirements relevant to the service they are delivering

Vendors never see your payment details, order total, MyShaadiStore's markup, or any other orders you have placed.

3.2 With our service providers

  • Razorpay — payment processing. Governed by Razorpay's own privacy policy.
  • Resend — transactional email delivery
  • Google — if you use Google OAuth login or Google Workspace email
  • Oracle / hosting provider — website infrastructure
  • WhatsApp Business API — for notifications and support messages

3.3 For legal compliance

We may disclose your information if required by law, court order, or government authority, or to protect the rights, safety, or property of MyShaadiStore, our customers, or vendors.

3.4 Business transfer

If MyShaadiStore is acquired, merged, or undergoes a change of ownership, your information may be transferred to the new entity as part of the business assets. We will notify you of any such change.

4. Data storage and retention

Your personal information is stored on secure servers in India. We retain your data for as long as your account is active and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements.

Data typeRetention period
Account information (name, phone, email)Active account + 3 years after last activity
Order and booking history7 years — required for GST and financial compliance
Payment transaction records7 years — required by Indian tax law
Communication records (WhatsApp, email)2 years from last communication
Usage and analytics data12 months — anonymised after 6 months
Vendor application data2 years whether accepted or rejected

5. Your rights

Under the Information Technology Act 2000 and the Digital Personal Data Protection Act 2023 (DPDP Act), you have the following rights regarding your personal data:

  • Right to access — you can request a copy of the personal data we hold about you
  • Right to correction — you can request correction of inaccurate or incomplete data
  • Right to erasure — you can request deletion of your data, subject to legal retention requirements
  • Right to withdraw consent — you can withdraw consent for marketing messages at any time
  • Right to grievance redressal — you can raise a complaint about how your data is handled

To exercise any of these rights, contact us on WhatsApp at +91 91521 80808 or email connect@myshaadistore.com. We will respond within 30 days.

6. Cookies and tracking

MyShaadiStore uses cookies and similar tracking technologies to improve your experience. For full details, see our Cookie Policy at /legal/cookie-policy.

Cookie typePurposeCan you opt out?
Essential cookiesRequired for the website to function — login sessions, city selection, basket contentsNo — the site cannot function without these
Analytics cookiesUnderstand how visitors use the site — pages visited, time spent, errorsYes — via browser settings or Cookie Settings
Preference cookiesRemember your city selection and preferences across visitsYes — via browser settings or account settings
Marketing cookiesShow relevant wedding service ads — only if you have consentedYes — withdraw consent at any time

7. Children's privacy

MyShaadiStore is intended for use by adults aged 18 and above. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected data from a minor, we will delete it immediately. If you believe a minor has provided us with their personal information, please contact us on WhatsApp.

8. Security

We implement appropriate administrative, technical, and physical security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These include:

  • HTTPS encryption on all pages
  • Secure password hashing for admin accounts
  • OTP-based authentication — no passwords stored for customers
  • Razorpay PCI-DSS compliance for all payment processing
  • Vendor NDAs requiring data confidentiality
  • Access controls — only authorised team members can access customer data

No method of data transmission or storage is 100% secure. While we take all reasonable precautions, we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you within 72 hours as required by law.

10. WhatsApp communications

MyShaadiStore uses WhatsApp for order notifications, support, and vendor coordination. By providing your mobile number and using our services, you consent to receiving WhatsApp messages related to your orders, bookings, and account.

  • You can opt out of marketing messages by messaging 'STOP' to our WhatsApp number
  • Transactional messages — order confirmations, payment receipts, event reminders — cannot be opted out of as they are essential to your order
  • We do not share your WhatsApp number with vendors until 24 hours before your event date

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be published on this page with the updated effective date. If changes are significant, we will notify you via WhatsApp or email.

Continued use of MyShaadiStore after changes constitutes your acceptance of the updated Privacy Policy.

12. Grievance officer

In accordance with the Information Technology Act 2000 and the DPDP Act 2023, you may contact our Grievance Officer for any data-related complaints:

FieldDetails
Grievance OfficerDesignated representative, MyShaadiStore
CompanyEPICENHANCE SERVICES & PRODUCTION PRIVATE LIMITED
AddressShop No. 2, Bandra Plot Bakery, Jhula Maidan Road, Opp Quality, Jogeshwari East, Mumbai — 400060, Maharashtra, India
WhatsApp+91 91521 80808
Emailconnect@myshaadistore.com
Response timeWithin 30 days of receiving a complaint

Need help?

Reach out — we respond 10 AM to 8 PM, Monday to Saturday.

Registered office

EPICENHANCE SERVICES & PRODUCTION PRIVATE LIMITED

Shop No. 2, Bandra Plot Bakery, Jhula Maidan Road, Opp Quality, Jogeshwari East, Mumbai — 400060, Maharashtra, India